Telco-grade loyalty infrastructure proven at 180M+ users.A modular micro-services engine built for high-scale enterprise ecosystems.
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NOT MUCH LOYALTY CUSTOMERS
If you have the data but can’t answer the question, you’re missing out on massive recurring revenue. We turn your idle data into actionable intelligence identifying and retaining your most valuable users at scale.
SCALABILITY RISK
Designed to support high-volume, concurrent transactions at national scale ensuring stable performance during campaigns, launches, and seasonal spikes.
LEGACY COMPLEXITY
Integrate seamlessly with your existing POS, ERP, and CRM; no system replacement, no operational disruption, no risky data migration.
Telkomsel
The Largest Telco in Indonesia
Telkomsel Indonesia’s largest telco, serving over 150 million subscribers needed a loyalty engine that would not slow, would not break, and would not compromise. smileLOYALTY went live in November 2023. It serves 75 million active loyalty users today. When Telkomsel changed their earning rules to make points more rewarding for subscribers, the platform handled it perfectly. No downtime. No issues. Telkomsel keeps coming back with new projects. That says everything.
We recognize the value of having smileFOKUS and MBI as long-term strategic loyalty partners. In an increasingly competitive market, it is essential to have partners who are flexible and adaptable to ever-changing conditions, allowing us to innovate and differentiate our offerings.
Siam Kubota Corporation
Japan's Leading Agricultural Company in Thailand
Siam Kubota's farmers couldn't check their points, find a dealer, or redeem a reward without calling a hotline or driving to a shop. smileFOKUS won the tender competing against global platforms and built the Kubota Family App from scratch.
Simple enough for a farmer. Powerful enough for an enterprise. When customers weren't redeeming enough, smileFOKUS invented smileLUCKY, a lucky draw platform that Thai farmers loved immediately. Call Center workload dropped 40%. And Kubota has kept expanding the platform ever since.
What impresses me most is smileFOKUS's professionalism and true partnership mindset. They understand that any system issue impacts both our business and our customers' trust - which is why they're always ready to support us, anytime, anywhere.
Comprehensive platform for customer engagement, gamification & rewards
Everything to run a loyalty program at scale: points, tiers, redemption, segmentation, and real-time reporting. Built to handle complexity without breaking.
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Keep customers having fun and coming back with challenges, missions, badges, and time-limited events that make loyalty program feel like a game and rewards feel earned.
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Our CRM model bridges the gap between social engagement and transactional loyalty. By integrating directly into your Line Rich Menu, we offer a frictionless “Earn & Redeem” experience; no downloads required, just pure engagement.
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Imagine a seamless world where users earn and redeem across multiple brands through a single, frictionless portal maximizing point liquidity and creating a shared-value community that drives exponential growth for everyone involved.
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Not just a platform, a long-term loyalty partner built for the complexity of real enterprise businesses.
✦ Flexibility · Adaptability to your requirements
Project success doesn’t end at launch. Our team supports every milestone including weekends because your business doesn’t stop, and neither do we.
✦ Dedicated project team · post-launch support
We never stop building. Every feature update is driven by real market research and direct feedback from customers so the platform evolves as fast as your business does.
✦ Behaviour-based triggers · real-time segmentation
AI and data power every decision delivering personalised loyalty experiences across wellness, lifestyle, and retail that feel individual, not templated.
✦ 180M+ users in platform
Built to international standards with on-the-ground expertise in Thailand and Indonesia, and the infrastructure to scale across Southeast Asia.
Integration, scale, personalisation & data so you can focus on what matters
Trusted by Telkomsel, Kubota, and enterprise leaders across Southeast Asia.
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